A mockup photograph of someone holding a mobile phone featuring Margaret Petersen's website.
Web Design // Webflow Dev // Brand Identity

Margaret Petersen

Creating warmth and trust for a Bay-area therapist in a digital, usable space.

The Project

Web Design // Webflow Dev // Brand Identity

Margaret Petersen is a Bay-area marriage and family therapist who specializes in couples counseling and emotionally-focused therapy methods. She reached out to me for help with refreshing her brand and creating a new website. Margaret had her clients in mind from the very start of the design process and wanted a site that was easy to use and non-intimidating.

I partnered with her to redefine her therapy practice's brand, developing a new logo, brand guide, and website — with the goal of creating a digital space that was as inviting and warm as she is in her sessions.

Two screenshots of Margaret Petersen's website. One is from her desktop homepage, featuring a purple and turquoise gradient, and the headline reads "Hi, I'm Margaret, and I'm glad you're here.". The second screenshot is for a mobile device featuring her individual therapy page. The headline says, "I'm here, and I care."

Making the decision to begin therapy is difficult, and requires a significant amount of vulnerability and courage. I had to make sure the new site was visually welcoming and easy to use to help build trust for new clients. The goal was to create an inviting site with as few road blocks as possible to scheduling an appointment.

I built Margaret a responsive website that looks great on any screen. With plenty of contact buttons and persistent navigation, I made sure it was as easy as possible to reach out about beginning therapy.

A collage of website components for Margaret Petersen on a grey background.

I updated Margaret's visual brand with graphic elements inspired from the Sanskrit alphabet. These represent her personal and professional philosophies rooted in Buddhism and peace.

A cool, muted color palette evokes feelings of calm and safety. I chose an approachable sans serif for most of the site, pairing it with serif headers to give it a more professional feel.

The brand guidelines for Margaret Petersen, featuring a classic serif font and turquoise colors.
Kind words from clients

"Designer Kristen Samuelsen created a brand new digital space for my psychotherapy private practice, and I noticed an uptick in clients reaching out to me almost immediately upon its launch!

My website came to life with Kristen’s creative logo design, photos she included that were a perfect fit, and a very easy to navigate site. Clients tell me that my website is warm and inviting, and that’s exactly what I asked Kristen to help me create.

Thank you Kristen for being so accessible, responsive, and engaged in the process of creating my beautiful website! I couldn’t be happier."


Contact Me
Let's chat.

If you have a project idea or want to talk design, please reach out! While I have limited availability for freelancing these days, I'm always on the lookout for cool opportunities. Looking forward to hearing from you.