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margaret petersen

Creating warmth and trust for a Bay-area therapist in a usable, digital space

Margaret Petersen is a Bay-area marriage and family therapist who specializes in couples counseling and emotionally-focused therapy methods. I helped refresh her brand and bring her website up-to-date with responsive, clean design.

After her previous web designer retired, Margaret asked me to take charge of maintaining her website. Since the design of her previous site hadn't been updated in over a decade, we decided to give her web presence a total refresh.

I partnered with her to redefine her therapy practice's brand, developing a new logo, brand guide, and website — with the goal of creating a digital space that was as inviting and warm as she is in her sessions.

TIMELINE: SUMMER 2021

SERVICES:
Design, Webflow Development

Visit Website →

warm & welcoming

Making the decision to begin therapy is difficult, and requires a significant amount of vulnerability and courage.

I had to make sure the new site was visually welcoming and easy to use to help build trust for new clients.

The goal was to create an inviting site with as few road blocks as possible to scheduling an appointment.

I built Margaret a responsive website that looks great on any screen. With plenty of contact buttons and persistent navigation, I made sure it was as easy as possible to reach out about beginning therapy.

Turquoise swatchPurple swatchGrey swatchBright teal swatch

I updated Margaret's visual brand with graphic elements inspired from the Sanskrit alphabet. These represent her personal and professional philosophies rooted in Buddhism and peace.

A cool, muted color palette evokes feelings of calm and safety.

I chose an approachable sans serif for most of the site, pairing it with serif headers to give it a more professional feel.

Graphic featuring the design system with Libre Franklin and Merriweather fonts
Screenshot of a home page on a desktop website
Screenshot of a home page on a mobile website
Screenshot of a couples counseling page on a mobile website
Screenshot of a couples counseling page on a desktop website
Screenshot of a links and resources page on a desktop website
Screenshot of a fees and resources page on a mobile website
Screenshot of a couples counseling page on a desktop website
Screenshot of a couples counseling page on a mobile website

I've known Margaret for quite a long time, and the warmth of her personality shines in every interaction with her. I wanted to make sure her digital design translated this warmth in her web space. Along this project, I gained a lot of respect for the amount of care therapists devote to their client experience, and hope to translate that empathy and awareness in my professional life going forward.